Going the For Sale By Owner (FSBO) route has definitely gained traction over the last few years. On paper, it sounds pretty appealing: skip the REALTOR®, save some money, and take full control of the process. But like most things in real estate, there’s a little more to it.
Before you decide to tackle the sale on your own, here’s a breakdown of the good, the bad, and the "maybe don’t do that."
Pros
You Save on Commission: Let’s be honest, this is the big reason most sellers consider FSBO. By selling without a REALTOR®, you avoid paying the listing-side commission, which can mean thousands of dollars saved. More money in your pocket is always a nice thought.
You’re in Full Control: From pricing to marketing to negotiations, every decision is yours. If you like being hands-on and want complete control over how your home is sold, FSBO can feel empowering.
You Deal Directly With Buyers: No middleman and no waiting for updates. You get to talk directly to interested buyers and answer their questions on the spot. For some sellers, this creates a more personal and transparent experience.
Flexible Scheduling: You’re not working around a REALTOR®’s calendar. Showings and open houses happen when you want them to, which is perfect if you’ve got a busy or irregular schedule.
You Know Your Home Best: No one knows the quirks, upgrades, and history of your home better than you do. Being able to share that firsthand can be a real advantage when someone’s viewing the property.
FSBO can be a good fit for sellers who are confident, organized, and willing to take the reins. If you enjoy being involved and want maximum control, the DIY route can check those boxes.
Cons
Limited Exposure: This is the biggest downside. REALTORS® have access to marketing tools, databases, networks, and strategies that get your home in front of way more eyes. FSBO listings typically don’t receive the same level of visibility, which can slow down the sale and limit your pool of buyers.
Lack of Professional Expertise: Real estate isn’t only about showing a home. There are contracts, legal requirements, negotiations, conditions, and timelines to manage. Without professional guidance, it’s easy to make expensive mistakes or overlook important details.
Pricing Can Be Tricky: Setting the right price is more nuanced than checking what your neighbour sold for. REALTORS® rely on deep market data, experience, and analysis. Overpricing can scare away buyers, while underpricing leaves money on the table. FSBO sellers often misprice their homes without realizing it.
It Can Get Emotional: When it’s your home, it’s easy to take feedback personally or make decisions based on emotion instead of strategy. A REALTOR® brings objectivity and helps keep things calm, especially during negotiations.
It’s a Lot of Work: Marketing, staging, showings, photography, paperwork, coordinating appointments, reviewing offers. FSBO means you’re doing it all. It’s basically a part-time job on top of whatever life already looks like.
FSBO isn’t impossible, but it requires time, patience, and a strong understanding of the process. Without professional support, the workload and risks can outweigh the savings.
Conclusion
Selling your home without a REALTOR® can absolutely work for the right person. If you’re comfortable taking charge, confident in your ability to price and market the home, and ready to invest the time, FSBO can be a valid option.
But for many sellers, the reduced exposure, added stress, and legal complexities make professional representation the smoother and more profitable route.
Whichever path you choose, the key is being honest with yourself about the time, knowledge, and energy you’re able and willing to commit.